Dancebody Privacy Policy

DanceBody LLC Privacy Policy


Last Updated: July 2022

DanceBody LLC (“DanceBody,” “we,” “our,” and/or “us”) values the privacy of the individuals who use our websites at www.dancebody.com, shop.dancebody.com, and dancebodylive.com (“Websites”), along with our DanceBody LIVE mobile software application that has been made available for download (“App”), and any related websites or other online properties that link to this privacy policy (together with the Websites and the App, the “Service”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from users of our Service (“users,” “you,” and/or “your”). By using our Service, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. In addition to the Privacy Policy, your use of our Service is subject to our Terms of Service [https://dancebody.com/pages/dancebody-terms-of-service]. 


INFORMATION WE COLLECT

We may collect a variety of information from or about you or your devices from various sources, as described below.


Information You Provide to Us.

  • Registration and Profile Information. When you register to use our Service, we ask for your name, email address, and password.
  • Communications. You may receive emails with DanceBody-related news and information to the email address you provided as part of the registration process. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt-out of receiving promotional messages from us, you will continue to receive administrative messages from us. If you contact us directly, we may receive additional information about you. For example, if you email our support team, we will receive information such as your name, email address, the contents of your message, any attachments you may send to us, and any other information you choose to provide.
  • Push Notifications. When you install our App on your mobile device, you agree to receive push notifications, which are messages an app sends you on your mobile device when the app is not on. These notifications include class reminders, forgotten password assistance, and account verification. You can turn off notifications by visiting your mobile device’s “settings” page.
  • Payment Information. You need to purchase a subscription to access and use the App for the period selected during the order process. If you purchase a subscription to our App, your payment-related information, such as your credit card or other financial information, is collected by our third-party payment processor on our behalf. This information will also be collected if you purchase merchandise through our online store at shop.dancebody.com. 
  • Survey Responses. We may ask you to respond to an optional survey to collect information about user interest. If you choose to respond to any survey, we will receive your responses to our questions and any other information you choose to share through the survey. 

    • Information We Collect When You Use Our Service. 

  • Information from Cookies and Similar Technologies. We and third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics partners, may use these technologies to collect information about your online activities over time and across different websites, apps, and other online Service. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Service. For more details on cookies please visit All About Cookies.

    • Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to use the features of the Service to their fullest potential.

  • Device Information. We receive information about the device and software you use to access our Service, including your IP address, web browser type, operating system version, phone carrier and manufacturer, device identifiers, and mobile advertising identifiers. 
  • Usage Information. To help us understand how you use our Service and to help us improve them, we automatically receive anonymous information about your interactions with our Service, such as the pages or other content you view, the searches you conduct, and the dates and times of your visits. 
  • Google Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Service and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. 
  • Online Tracking and Do Not Track Signals: We and our third party service providers, including Facebook, may use cookies, pixels or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site and use that information to send targeted advertisements. Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

    • HOW WE USE THE INFORMATION WE COLLECT

    We use the information we collect:

    • To provide, maintain, improve, and enhance our Service;
    • To personalize your experience on our Service, such as by providing tailored content;
    • To understand and analyze how you use our Service, optimize the effectiveness of the Service, and develop new features and functionality;
    • To communicate with you, provide you with updates and other information relating to our Service, provide information that you request, respond to comments and questions, and otherwise provide user support;
    • To generate aggregate reports;
    • To send you push notifications;
    • To administer a promotion, contest, sweepstakes, survey or other Service feature;
    • To develop new products and services;
    • To find and prevent fraud and respond to trust and safety issues that may arise;
    • For our internal business purposes, such as determining the effectiveness of our promotional campaigns; and operating and expanding our business activities.
    • For compliance purposes, including enforcing our Terms of Use or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or government agency; and
    • For other purposes for which we provide specific notice at the time the information is collected.

    Aggregated Information. We may collect or generate aggregated and/or anonymized Personal Data and use the aggregated and/or anonymized information to analyze the effectiveness of our Service, to improve and add features to our Service, and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with prospective business partners. We may collect aggregated and/or anonymized information through the Service, through cookies, and through other means described in this Privacy Policy.


    Marketing. We may use your Personal Data to contact you to tell you about products or services we believe may be of interest to you. For instance, if you elect to provide your email or telephone number, we may use that information to send you special offers. You may opt out of receiving emails by following the instructions contained in each promotional email we send you. In addition, if at any time you do not wish to receive future marketing communications, you may contact us at support@dancebody.com. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding management of your account, other administrative matters, and to respond to your requests.


    HOW WE SHARE THE INFORMATION WE COLLECT

    We may share a variety of information we receive from or about you or your devices as described below.

    • Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Service. For example, we work with a payment processor who collects your payment information to facilitate payments on our behalf when you purchase a subscription to our Service.
    • As Required by Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety.
    • Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. 
    • Consent. We may also disclose your information with your permission.


    THIRD PARTIES

    Our Service may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

    DATA RETENTION

    We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

    SECURITY

    You use the Service at your own risk. We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Data both online and offline from loss, misuse, and unauthorized access, disclosure, alteration or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing any Personal Data to Company via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.


    CHILDREN

    We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at support@dancebody.com.



    INTERNATIONAL TRANSFERS OF DATA

    Our Service is hosted in the United States and intended for users located within the United States. If you choose to use our Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with the storage and processing of data, fulfilling your requests, and operating the Service. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing. 


    CHANGES TO THE PRIVACY POLICY

    We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Service, we will notify you through the Service, by email, or other communication.


    CONTACT INFORMATION

    If you have any questions, comments, or concerns about our Privacy Policy, please email us at support@dancebody.com or write to us at 244 Fifth Avenue, Suite K202, New York, New York 10001.