August 05, 2022

Women's Wear Daily: During Lockdown, People Just Want to Dance

Katia Pryce began 2020 with the urge to make things a bit more digitally savvy. She had no way of knowing that within a few weeks online workouts would become the key to survival for any boutique fitness business — but was one of the earliest pivoters into the world of at-home workouts at the start of the pandemic, making things that much more ready to succeed in this landscape.

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